Going over media consumption trends currently
What are some of the ways smartphones have shifted the way we consume media? - continue reading to discover more.
Over the last few years, with the rise of digital content, the way in which individuals consume media has shifted substantially. For several years, conventional tv was the main source of family entertainment for most people. Nevertheless, since the advancement of internet streaming platforms, many audiences are averting from scheduled tv, especially among younger individuals. Rather, international media content analysis reveals that more people are buying memberships to streaming services, which strongly affirms the switch in audience consumption practices. These options are popular for permitting people to enjoy the shows and films they want, whenever they feel like it. Those involved in the media market, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for instance, would recognise the appeal of streaming platforms as a popular media consumption habit among audiences today. These modifications demonstrate the move towards user-controlled viewing interests in the . market.
With continuous shifts and developments in the digital landscape, what are the current trends in media? Well, along with the rise of streaming platforms and short form media content, the way in which people are getting their news is also changing. People are progressively turning towards online news sources, instead of viewing TV, to find out about present worldly affairs. However, at the same time, due to a constant circulation of info, individuals are becoming overwhelmed by big quantities of content. In reaction to this, news groups are re-engaging audiences by making short form content that is more clear and easier to navigate. These days it is common to see news channels that have large followings on social media sites. This pattern can be verified by the CEO of the fund that owns Euronews, for instance. Using this approach has been essential for providing people with trusted and authenticated news sources, in a format they can readily follow.
In the current digital age, smart phones have come to be one of the most commonplace instruments that people are using to view videos and access media. These days, many social media networks are providing endless feeds of brief, chains of videos, that are growing in appeal among mobile phone users. In fact, statistics show that that worldwide, mobile content consumption is on the rise, showing that short form content is one of the fastest growing media trends right now. These platforms enable users to see a series of selected videos and react immediately, making these videos a lot more engaging and addicting than traditional television. Short form videos are also being used regularly for news and academic purposes, not just for home entertainment. Subsequently, this pattern is shifting the way individuals are proactively seeking for and expecting to get information, in a much faster, shorter and more visible format.